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Distribution and Transportation

I am doing <Distribution and Transportation> assignment for my diploma course.

The assignment question is:

Describe how distribute operations IMPACT on the external customers.
Explain how each of these performance objectives has internal benefit.

(** note. Students are required to demonstrate their ability by producing their own idea and analytical arguments )

I have some doubts, looking for assistant.
1) Customer is already considered external party in Supply Chian. Why the question is emphasizing “external” customer? Does it mean we have internal customer?

2) As I know the IMPACT to customer are very few and limit.
E.g. Customer Satisfaction level,
How to attempt this kind of question?

3) For the performance objectives has internal benefit, is also few things can be discussed. For example: Minimize cost and minimize investment.
Do we have other benefit for internal other than above two.
Kindly assist.

4) Where and how to find reference or journal to support the discuss point?

As the requirement is when using references and quotation to support your discussion in the assignment, students must reference (including in-paragraph referencing) any ideas or data that are not their own.

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