The Student Room Group

'Content signs?'

My daughter is comparing 2 adverts for English GCSE coursework and the guide advises that she explains one or two 'content signs' in each advert and outlines their connotations. ( I am registered on here as I am a mature student in case you were wondering).

Any offers on what they mean by 'content signs'? She is comparing a modern car advert and an old Weetabix advert.

Thank you

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