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    This has given Jack Wills a huge amount amount of publicity so I doubt that they are too bothered by the ASA's sanction.

    What makes me smile is the desperation of the people posting "Jack Wills is old" because they think it makes them appear dujour.

    Whether you like it or not, Jack Wills are making record profits and opening stores like its the thing to do. Using the downturn to buy estate that was previously prohibitively expensive. Carnaby Street, Upper Street - now some strange site in Cornwall.

    It's not about teenagers that think they have their finger on the pulse of fashion (whilst slavishly following spoon-fed trends) by posting their half-baked opinions on internet fora, but about some very clever people making a fortune and becoming very successful on the back of it.
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