Are the models on the ASOS website too thin?

The last model is wearing a size 8 and doesn't look unhealthy. You have to be really quite skinny before it becomes unhealthy, unless the reason for your weight is anorexia / malnutrition / another health problem. If you're naturally slim, eat well and exercise plenty it's healthier to be a size 6 than a size 12.

The last one looks too skinny but i think the bikini model has a smashing figure! I would find it hard to belive that a man would turn her down.

Some of the models on ASOS look about a size 4-6 at 5'10 or 5'11. That is probably clinically underweight.

I think she looks pretty unhealthy facially tbh (pretty, yeah, but she looks miserable and tired. And that's with air brushing!)

miserable?? i think she looks fine in this photo. But I do notice that some models in catwalk vids look extremely pissed, maybe works are too tiring.

You try walking up and down a catwalk at least 5 times per outfit (and if you think how many outfits ASOS photograph in one day!), in heels that probably don't fit properly and hurt like hell because of this...and then try and look happy. Oh, and don't forget having your photo taken in each outfit as well.

Seriously, speaking from experience it's not as easy as people automatically dismiss it as.

FWIW, I think the straight size ASOS models are fine - it usually says their proportions in the blurb for each outfit anyways eg "model is 5'10 and wearing a size 8" - hardly an unhealthy size, just looks thinner because of their height.

ASOS Curve is a little bit different IMO - the models they use are usually a 14-16 (standard sample size for plus size fashion, again, speaking from experience), when the range starts at a size 20. If I were a bigger woman, i'd not find that particularly helpful. However, knowing that it's virtually impossible to find a stunning, in proportion size 20 and then harder again to try and get samples made that size instead of 14-16, I can see why ASOS do it like that.

It's not as easy as just picking clothes out from stock (this rarely if EVER happens, because it's not in a new condition and therefore suitable for sale if you have a model spending time walking and posing in it), based on the size of the model. Samples are made months in advance of shoots, models are booked to fit the samples, not the other way around. That's why you don't see the "mix of sizes" people always want.

No, I find it pretty convenient since I'm roughly the same height/measurements as (most of) them so I know what size to get. For example, sometimes you can see the fabric stretching or looking too baggy and I pick my size accordingly, or if something looks silly and too short then I won't bother.

But I think if you were shorter or a lot larger then it'd be a pain to try and guess what size you should get. I'm probably biased as it saves me time fussing over what I should order. However, ASOS have both a Curve and Petite section, so I think they cater for most people.

There's two extremes I guess, the regular collection models are deemed unhealthy/underweight, but the Curve collection models also look unhealthy/overweight. But regardless, they're selling the clothes and not the models, and to be fair, I have seen much much thinner girls before.

But honestly, I probably would be less likely to buy something if I could see rolls of fat. I just don't find it appealing. It's what sells, and companies know this - It's not personal, it's business.

I'm 2in taller than most of them, and a size 16 but similar shape (ie in proportion). I don't struggle to pick stuff out at all, I look at whether it makes the model look bigger than her size - if it does, definite no-go for me. Same for trouser length etc if a specified length isnt given.

Well then I fail to see what the problem is that people have then? I just assumed it was a practical issue, but obviously not

I don't understand why people are saying being that size automatically means you're anorexic and unhealthy. My girlfriend has pretty much got the same figure as these models, I'd say most like the one on the 2nd link on the OP. She's not anorexic at all, she eats just as much as I do. But I do know for a fact that she gets sick of people always being like 'oo aren't you skinny' etc. Some girls are thinner, some girls are bigger. That's life isn't it. Throwing about unfounded accusations of people being anorexic and not eating isn't particularly nice. If this was a post saying don't these models look like fat bitches I think everyone would be saying don't be so tight. So why all join in hating on the smaller girls.