The elephant advert that shall not be named gives me a headache. What has an elephant/safari got to do with car insurance? Unless you're trying to fit 4 elephants into a mini (encourages racking of brains for remnants of ancient joke).
Sarax - that website is ace, particularly the fridge section! Random websites are good - anyone see 'goat on a rope' on Tango website when they launched those strange adverts? Strange but amusing.