all the rules and stuff are on the website, but basically:
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celebrities increase in value in proportion to column inches in the papers (both tabloid and broadsheet)
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you buy 'shares' in celebrities
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you get loads of dividends (or make a huge loss)
you can create leagues, so when people have registered (or if they are already playing), if you can pm me your user number (after your user name on your portfolio) i will add you to the official ukl league and we will see who is the richest *or reads heat the most*