If you look at the admission statistics on the Which university website, only 23% of applicants to BA Japanese are made an offer, whereas most other languages SOAS teaches have an offer rate of 50-80%.
This tallies as correct, because there are way more people asking about the BA Japanese course in the SOAS section than any other course that SOAS does.
Why is a language spoken in only one country of declining economic importance so popular compared to every other language that SOAS offers?
Does anime and J-pop really hold so much appeal that people are desperate to do a degree in the language to the point that SOAS is so inundated with applications that only 2 in 10 applicants are offered a place?
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