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    Hi,

    In the essay question (25 markers), I have been told to consider short term vs long term? What does it mean by this? Can anyone give me an example?

    Thanks
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    Short term basically means the effect that something will have immediately after. For example, short term effects of a power cut would just leave people without power.

    However, long term means in the future. So long term effects might lead to am increase in crime levels at night as people think they won't be seen.

    If you don't understand, just ask

    Thanks,
    Alex
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    Thank you! So could you say advertising is more effective in the long run, because in the short run it takes time to put in place and takes time for consumers to react? In the long run it would mean a change e.g. a more fitter population (e.g. advertising to encourage exercise)

    Thanks again
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    (Original post by bestfriends33)
    Thank you! So could you say advertising is more effective in the long run, because in the short run it takes time to put in place and takes time for consumers to react? In the long run it would mean a change e.g. a more fitter population (e.g. advertising to encourage exercise)

    Thanks again
    Yeah, but that's analysis or if you have a generous examiner, low level evaluation.
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    (Original post by tehforum)
    Yeah, but that's analysis or if you have a generous examiner, low level evaluation.
    But in the evaluation section of the MS it says short term vs long term considerations? So isnt this evaluation?
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    (Original post by bestfriends33)
    But in the evaluation section of the MS it says short term vs long term considerations? So isnt this evaluation?
    Thanks
    Yeah, but one line won't do anything to your overall evaluation.

    They see how much developed your evaluation is to assign a low level/ high level evaluation band.
 
 
 
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