Black Looks LTD (Business Unit 2/3)Watch
Does anyone else find this case study a little alienating.
I mean first it appeals to girls (Well they are almost women, I suppose.) Then it only appeals to people who know stuff about cosmetics. And finally to top it of, and what must be the most de-meaing and patronising part of the whole case study, is the 'make up shop catered for black people.'
Quite a few people at my college have complained about the last one, and yes they are mostly black (afro-carrebian).
The point is why does AQA write up alienating material, that is only slightly patronising to certain social groups.
Anyway good luck with your exams.
I agree that it may possibly alienate people, but it wasnt meant to, and was the main point of the study in discovering a niche.
In future i hope they choose neutral things for their studies, such as magazines (TV, Video, DVD etc, not lifestyle, fashion, sport), newspapers, food etc, or maybe creating two studies which we can choose from.
Thankfully, i was able to look at it objectively, and not intentionally alienate myself from it, and i aced the first paper, as i revised for a magazine and confectionary companies, as i believed they were most likely to come up .
I thought AQA unit 3 was fairly easy, and hopefully I'll get a better grade for it this year, than I did the first time around.
I mainly talked about the difference between mutually exclusive aims, and possible consultation between them, using examples from the case study. I treated the cosmetic theme as unimportant really.
Well, i haven't ever got lower than a B, and when i revise for more than 10 minutes, i always get an A, so im not worried