Why do people complain about people (girls especially) having a poor body image, then try and promote a healthy body image? Surely that's one word too far, you should say "**** the image, just have a healthy body" (possible rephrasing needed before it goes on official promotional material).
Don't put up pictures of Jessica Ennis or Victoria Pendleton and tell girls to aspire for their physiques as the end goal, your goal should be "Can I run around the park in under 30 minutes", "Can I cycle up this hill 10 times every day", or if you're really ambitious, matching or exceeding the physical feats of those women, which (along with eating properly, and some other exercise) will get you healthy. The achievements of Ennis and Pendleton (and our other female athletes, but those are comfortably more prominent than the rest, I think), and the effort expended to get there, are what makes those women healthy, not their image. Ennis has expressed some dislike for her image, even though she's healthier than 99% (could add a few more nines after a decimal points too, if you like), which just goes to show the problem with image. There will always be someone who will dislike the way you look (or an aspect of it), and also someone who will like the way you look. Whilst striving for perfection isn't a bad goal in itself, trying to have a 'good image' is harmful in that you're relying on other people's opinions rather than your own ability - either by puking your guts out because you think you're fat, or in Ennis' case, perhaps even jeopardising her training.
Clearly promoting a healthy body image is better than promoting an unhealthy one, but shouldn't efforts be directed at promoting healthy bodies and having whatever image (probably good) comes with it?
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