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Company Name - Google
•
Leaders - Larry Page (CEO) / Eric Schmidt (Chairman)
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Leadership Style - Laissez Faire
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Ownership - Plc
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Culture -
1.
Hofstede - Low Power Distance, Individualism, Low Uncertainty Avoidance, Feminine.
2.
Handy - Task Culture
3.
Schein - No Dress Code, Focused on Customers, Reliant on information.
4.
Cooke - Passive Culture.
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History - Google was founded by Larry Page and Sergey Brin in March 1996 as a Student project. It gained significant funding over the course of the late 90s and implemented advertisements for a self sustaining revenue source. It quickly began to grow, gaining an 88.8% worldwide market share and acquired Pyra Labs, YouTube, DoubleClick, Admob, Zagat and recently Motorola Mobility. Google has recently suffered controversy over Tax Avoidance and Streetview hacking.
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Change is the result of dissatisfaction with present strategies.
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Essential to develop a vision for a better alternative
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It's neccessary to develop strategies to implement change
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There will be resistance to change no matter how little
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Driving forces -> Why does the business have to change?
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Restraining forces -> Limiting change or preventing it
1.
Understanding mission aims and objectives.
2.
The relationship between business and the economic environment.
3.
The relationship between business and the social environment.
4.
The relationship between business and the political and legal environment.
5.
The relationship between business and the technological environment.
6.
The relationship between business and the competitive environment.
7.
Internal causes of change.
8.
Planning for change.
9.
Leadership.
10.
Culture.
11.
Making strategic decisions.
12.
Implementing and managing change.
•
Company Name - Google
•
Leaders - Larry Page (CEO) / Eric Schmidt (Chairman)
•
Leadership Style - Laissez Faire
•
Ownership - Plc
•
Culture -
1.
Hofstede - Low Power Distance, Individualism, Low Uncertainty Avoidance, Feminine.
2.
Handy - Task Culture
3.
Schein - No Dress Code, Focused on Customers, Reliant on information.
4.
Cooke - Passive Culture.
•
History - Google was founded by Larry Page and Sergey Brin in March 1996 as a Student project. It gained significant funding over the course of the late 90s and implemented advertisements for a self sustaining revenue source. It quickly began to grow, gaining an 88.8% worldwide market share and acquired Pyra Labs, YouTube, DoubleClick, Admob, Zagat and recently Motorola Mobility. Google has recently suffered controversy over Tax Avoidance and Streetview hacking.
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