Basically, one of my industries for the MS4 paper in June is Advertising, which we have yet to start at my college.
We very, very briefly covered Advertising theory in AS, and I can remember the bare basics, but we have been expected to revise theories and techniques over Easter so that we can go straight into our campaigns, and I am having a million problems trying to fill gaps for things I have forgotten since last year!
I remember the consumer groups: Aspirers, Mainstreamers, Succeeders and Reformers, and I can remember about the social scales, but that's about it as far as completely remembering something goes!
I can remember something about techniques and strategies for advertising that was about the "7 S's of Advertising," but all I can remember is:
-Show a baby, sell a product
-Senses (I think?)
-Shock (I think?)
Can anyone else help me out? Does anyone know the other S's? I've been trawling the internet, and I can't find anything!
Thanks in advance!
...or just paranoid?