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    The most prominent influence on social opinion in our society is the mass media. The paper we read in the morning, the radio we listen to on our way to work, internet use, social networking, news and entertainment shows on television. The media influences and shapes our lives, dictating public opinion for us.
    Therefore we must strive for a fundamental change in the media's social agenda, so that we could determine for ourselves the public opinion which shapes our environment
    The society we live in is the mirror image of these same egocentric values which we are constantly exposed to by the media. And the devastating results of this brainwash can be observed on our children.

    In order to change this, we must direct funds to incentivize creative talents and media people to develop content in the spirit of mutual guarantee and social solidarity. Entertainment doesn't have to be based on an egoistic approach, and we can develop shows which demonstrate mutual care, consideration and co-operative relations which bring about joint success.

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