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    Hi there,

    I'm at the moment writing my bachelor's thesis with the goal to find out the variables influencing the customer orientation of frontline employees.
    Therefore I need to conduct some qualitative interviews.

    Does anyone know, which kind of qualitative interview method I should apply (problem-centric, explorative, in-depth,...) and how the questions should be formulated?

    Thanks
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    (Original post by student180)
    Hi there,

    I'm at the moment writing my bachelor's thesis with the goal to find out the variables influencing the customer orientation of frontline employees.
    Therefore I need to conduct some qualitative interviews.

    Does anyone know, which kind of qualitative interview method I should apply (problem-centric, explorative, in-depth,...) and how the questions should be formulated?

    Thanks
    That's a very difficult question to answer. It depends completely on how you've phrased your research aims and, most commonly for an undergraduate-level dissertation, what sort of access you have to interviewees. What does your supervisor think of the problem-centric approach? On paper it's pretty much perfect as it bridges that well-known gap between inductive and deductive, and acknowledges and works with researcher bias while remaining at least partially unstructured.

    Personally, as a PhD candidate and someone who offers private dissertation tutoring to UGs, I don't subscribe to it. It's too simplistic. Reading a description of it it's very easy to go "why, this is perfect! This solves all those issues I've been reading about with other approaches!" - but does it really? I remain unconvinced.

    To give you a better answer I would need to know what your research aims are.
 
 
 
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