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    Discuss normative social influence and informational social influence as explanations of conformity. Refer to evidence in your answer. (10 marks)

    - I know what normative and informative influence are but what evidence can I use and how can this be used to explain conformity?

    Thanks,
    Mike
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    Normative social influence could use Asch.
    Participants were presented with a line(on the wall) and a card with three lines blatantly different lengths. Participants were asked which line matched with the line on the wall. 37% of participants conformed and gave the wrong answer in some trials. 5% conform in every trail. They conformed out of a need to be accepted.

    Informational social influence could use Sherif.
    Participants were asked to estimate how far a stationary spot of light moved in a dark room (it was an optical illusion). They were then place in groups on three and repeated the task. The participants changed their original answers because they were unsure and felt a need to be right.

    Hope that helps, Happy revising!
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    (Original post by Melas1)
    Normative social influence could use Asch.
    Participants were presented with a line(on the wall) and a card with three lines blatantly different lengths. Participants were asked which line matched with the line on the wall. 37% of participants conformed and gave the wrong answer in some trials. 5% conform in every trail. They conformed out of a need to be accepted.

    Informational social influence could use Sherif.
    Participants were asked to estimate how far a stationary spot of light moved in a dark room (it was an optical illusion). They were then place in groups on three and repeated the task. The participants changed their original answers because they were unsure and felt a need to be right.

    Hope that helps, Happy revising!
    Just what I needed .

    Thanks a lot !!!
 
 
 
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