I am writing down my volunteer work experience and I want to write about a marketing project I had done as a semester project of an elective course in Fall, 2011.
Now, firstly English is not a first language for me and secondly, I am not a full time business student, so I am not familiar with the appropriate terminology to describe my job responsibilities and achievements. So I am unable to appropriately put it down in such a way that it is brief and professional.
I was assigned to choose some product and market it at a 3 days long shopping exhibition at a local park. The target was to generate a maximum revenue and sell the product, while the marketing strategy was actively and sharply monitored.
What I did includes:
Brainstorming about what possibly could be the product, estimation of my target audience and my potential clients, and performed SWOT analysis of the possible options and finally outsourced an artisan for making some greeting cards for me. I negotiated a successful deal with them (including finances, product quality and other things), defined a strategy based on SWOT performed again (which included social media marketing prior to the exhibition, appealing music, and an inviting stall with attractive posters and ambiance) and i communicated successfully with most of the people coming to my stall i generated a very good revenue and sold my cards on the second day of the event, that is before the anticipated time.
This earned me a critical acclaim and encouraging applause from my teacher who only appreciates the deserving students.
Now, I can't give it more than 3 to 4 sentences. and I don't know how to name the skills or appropriate words for the description I gave. Can somebody kindly help me with it.
Thanks in advance.
Have you got yours?