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Marketing strategy

Hi friends!

I am required to :"Carefully analyse and critique your organisation's marketing strategy."

I have chosen Apple as the organization.

I have written "Marketing Mix Strategy" in place of marketing strategy.

Am I right writing about Marketing Mix Strategy. The textbooks that I am required to read do not talk about Marketing Mix Strategy. The textbooks only talk about marketing strategy. Can I still use Marketing Mix Strategy for my assignment?

Kindly guide.
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Avatar for Ella7
Ella7
OP
Fully describe the organisation's marketing strategy for the product, including how the product and
associated brand are positioned in the overall market. (30%)

Is there any link where I can find information on this related to Apple's iPhone?

Thank you!

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