TommoN
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Hiya Guys,

i'm a bit stuck on my business homework and am after some help.

The question is: 'Analyse the benefits of Ella's Kitchen using demographic segmentation'

Relevant Information From The Case Study:

- Ella's Kitchen specialises in 100% organic, healthy food products for babies and children
- Ellas kitchen targeted a certain market segment, parents who are professionals with good incomes, research showed this segment like to make home cooked food for their children because they couldn't find a suitable alternative in supermarkets.



Thanks you so much forany help you can give

Cheers

Tom
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TommoN
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Can anyone help please?

it needs to be in for Monday :/
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Stephen857
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(Original post by TommoN)
Hiya Guys,

i'm a bit stuck on my business homework and am after some help.

The question is: 'Analyse the benefits of Ella's Kitchen using demographic segmentation'

Relevant Information From The Case Study:

- Ella's Kitchen specialises in 100% organic, healthy food products for babies and children
- Ellas kitchen targeted a certain market segment, parents who are professionals with good incomes, research showed this segment like to make home cooked food for their children because they couldn't find a suitable alternative in supermarkets.



Thanks you so much forany help you can give

Cheers

Tom
Demographic segmentation means grouping people together based on their demography. Things that fall into this category include, age, gender, income, race, occupation, religion, family member or single person. That sort of thing.

What it is basically asking you is why would the company divide its product range into different groups of products that target people based on what their demographic is.

Examples would be cheap baby food for single mums. The benefits are obviously increased sales. Products that more accurately fulfill the needs and wants of our target market.
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