AS Psychology researchersWatch
For example, Lorenz and his geese. Lorenz sounds like pretends which could be done to mock, which sounds like duck, ducks are similar to geese. Its not a terribly good example but his name is awkward.
Heres a make-believe one; a guy called Knight who studied circadian rhythms so - Knight -> night-time -> sleep -> sleep cycle -> sleep wake cycle -> rhythm -> circadian rhythms.