Is this legal? Watch
I'm sure i've heard that using a living persons' image or likeness to promote or advertise a product gives them grounds to sue you a **** load. I'm also pretty sure its illegal unless they're dead.
Yeah, only if they have some sort of contract with a brand already that somehow puts an injunction on everyone else from using their likeness for promotional purposes I think, but that might be if the brand they're with is using their likeness with their permission already.