Hey guys, wasn't sure where best to ask for help in relation to this, so apologies if it's in the wrong place
But my assignment for my international business module is to look at a business operating within the EU and look at how management strategy may be modified by EU policies
But I'm not sure what business to do, I want a business which is fairly known so that I can get some good information on it, and also needs to be in the EU. I did start with Santander but found it difficult finding and talking about policies relating to their industry. Any suggestions?
How about one of the big GM companies, or Big Pharma companies? They both interact a lot with EU policies. Or you could think about the relationship between the EU and mobile phone giants, they have have come under a lot of pressure from the EU over pricing in recent years.
Okay so I didn't find it the easiest task finding policies and being able to relate them to management strategy for Thornton and Ross
So I've changed my mind (I really must stop it now, I haven't got long left to write it) But I'm thinking of doing either First Group (bus company) or National Express and talking about
- Social and employment Policies (health & Safety, Gender Equality, Working Hours)
- Transport Policies
- Competition Polices (If I can can relate it)
- and maybe Climate Change Policies (emissions and such)
I'll probably go with National Express, just because it's bigger and operates nationally, rather than First who only operate in a few cities.
If anyone's reading this, do you think that it's an alright idea?