I've tried to summarise my response as much as possible, if you could please tell me what to improve on and any suggestions would be really appreciated
Using the data and your economic knowledge, evaluate the view that mergers, such as the one proposed between British Airways and Iberia Airlines, are usually ‘good for consumers as well as the companies involved' - June 2011 ECON 3
Defined merger - where 2 businesses join together to make one new business. The Competition Commission evaluates possible mergers to see whether it would create a monopolistic company, can decide to block the merger if it feels it would be too dominant
Good for consumers as the formation of a new business could improve competition leading to improvements in the quality of goods and services and lower prices and firms would be more allocatively efficient. However, the merger could lead to the firm having monopoly power and so it would increase prices while reducing consumer choice
Monopoly diagram
The supernormal profits could benefit consumers as it could be used for investment and make the firm more dynamically efficient however, this would not always be the case as a merger would mean there is one less firm to compete with so a fall in competition would reduce the incentive for the firm to be dynamically efficient or productively efficient
a merger would benefit the companies involved as it would allow the firms to share prices and revenue, a potential rise in revenue would mean more profits
a merger would be good for consumers as well as the companies involved as the companies could make more profits which could be spent on research and development, increasing allocative efficiency, benefiting consumers