AS Geography Edexcel -Geographical fieldworkWatch
Research is anything secondary you did to further your understanding of the area and its need for rebranding - so text analyses of local newspapers or tourism materials, using census data etc.
Structure-wise, just make sure you explicitly state whether it was fieldwork/research, what the method was and how you carried it out - possibly why you chose this method? i.e. why was it useful? - and then how it told you, for example, the ways in which urban areas need rebranding.
Ooh, fun... I didn't do that option, so I'm afraid I won't know much about that. But it will be the same! Good luck.