Media criticise 'disrespectful' language in India pollsWatch
The first phase of polling started on 7 April. The ninth and last will be held on 12 May and votes will be counted on 16 May.
Politicians are increasingly using "inflammatory and disrespectful" language to criticise their opponents as the election enters its final lap.
"The Lok Sabha (lower house of parliament) elections are in the final lap and the torrent of vitriol flows unchecked in the name of electioneering…The discourse is getting bitter, personal and shriller by the day but no one seems to care," says the Hindustan Times.
The Times of India also feels the language is "getting real down and dirty as men and women in the fray… have let loose volleys of insults and caustic barbs".
The paper draws attention to the war of words between the Bharatiya Janata Party's (BJP) prime ministerial candidate Narendra Modi and the leaders of the ruling Trinamul Congress (TMC) party in West Bengal state.