Bandura et al 1961Watch
In terms of:
Strengths or weakness' of this study?
In terms of:
It is reliable because it is a lab experiment therefore it has many tight controls and standardised procedures e.g. The types of toys available like the bobo doll and mallet, the aggressive acts from the role models were also carefully modelled like sitting on the doll and punching it, so the experiment can be replicated and tested for reliability.
There was also inter-rater reliability (other observers behind a one way mirror) so the findings are likely to be objective. I is also objective because it yielded quantitative data.
Can be applied to real life as we can see children observing and imitating adults in daily life, may explain gender behaviour.
Lacks ecological validity because it took place in a lab setting so the behaviour might have been unnatural, lacks experimental validity because having adults act aggressively towards toys does not represent daily life.
Population validity was also low because the sample only consisted of American children aged 3-5.
It may be criticised on ethical grounds because the children were taught aggressive behaviour and it was not known if they replicated the behaviour outside ethical grounds. There was also informed consent from their parents and nursery staff.
And if you want to be really fancy, offer an alternative explanation to criticise the study and say that the children could have behaved the way they did because of the agency theory as they could have felt like they needed to copy the models.
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