Business Studies Edexcel GCE UNIT 1, May 19th 2014Watch
i agree, multiple choice was difficult.
what did u get the answer for the first question(calculation) and question 2 (david beckham)?
The paper was terrible esp section B. I hope they put the grade boundaries low.
Any ideas about the Yahoo question? It was about them cutting their workforce by 14% in order to focus their resources on the profitable mobile market. Thanks!
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Do you think I could still scrape an A? Did anybody else miss Qs out?
Question 1 - operating profits
Question 2 - beckham/ h&m
Question 3 - italian restaurant serving fresh ingredients
Question 4 - tesco abandoning project
Question 5 - yahoo entering mobile technology market
Question 6 - magazine focussed on small target market
Question 7 - contribution calculation
Question 8 - primary/secondary research
operating profit 14%
david Beckham -market differentiation
Yahoo- fall in price
fresh ingredients - added value
magazine - niche market
tesco cars - ethical stance
Contribution - 160
primary / secondary - market intelligence reports
For the david beckham question I put market/product differentiation but it might have been test marketing. Also for the Tesco question I put a rise in insurance costs because that would affect consumption and not Tesco providing the service. What did everyone put for the first question?