OCR A2 Business Studies F293/01: Marketing, 18 June 2014

Me neither!! So I hope it doesn't come up. What even is the formula.....

Normal distribution?

I've never even heard of it

Marketing Strategy

A marketing strategy for a business could be 'to increase market share by 10% but 2020'. This strategy follows 'SMART' i'm sure you're familiar with this.
State the strategy and explain why it would be useful for the business. Next, describe how the business can achieve this aim.

Market Research

For the market research topic, you've pretty much got it.

You must always refer back to the case study and include information about the business given (thats how you get the level 3 of analysis).

Explain both primary and secondary, giving examples with negatives and positives for each. Again, relate to the business.

Give a conclusion on what you feel is most important (for the level 4 evaluation)

Hope that makes sense

Can anybody give me some advice regarding the 13 mark questions? How much should i be looking to write? I feel good on my content, but I have no idea how to structure exam questions/what the examiner is looking for and it has never been explained to me.

Please!!

are strategies and objectives the same thing?
we havent done SMART but it seems pretty simple...
could you give me some e.g. strategys?
thanks x

Begin with a small introduction, 2-3 lines long defining what the question has asked in context of the business (e.g. A SWOT analysis is an auditing tool that businesses utilise to review their current position...).

2-3 paragraphs on the actual topic question asked making sure it is in context of the business. Start with your most important point first and continue from their making sure you always relate back to the firm's objectives, etc. For L4, evaluate each point with reasons relevant to the business (e.g. ... because they control 50% of the market <-- add data from case study).

Conclusion outlining your points and justifying your view and decision on the given question (i.e. Should ____ use above-the-line promotion? why?) Again 2-3 lines should be enough.

I See! Not too dissimilar from AS! Thank you so, so much I really appreciate that! Do you have any further advice on the 18 Markers? If you don't mind me asking

It's basically asking you how could David assess that his marketing activities are effective?

So relate back to overall objectives of PCL, use of AED?, expected increase in sales?

Thank you, sorry what does AED stand for?

Many thanks

Advertising elasticity of demand I assume

I really don't understand standard deviation/normal distribution!
What's the likelihood of it coming up tomorrow?

Also, sampling errors may come up, I have a strange feeling!