Aat seem obsessed with salesWatch
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Aat seem incredibly interest if you show a tiny bit of interest. If you so much as go on their website they will call you, send you info. They also email and get back to your email immediately. I noticed they also hound this website. Is it me or does it make it seem like they are just trying to sell you something rather than a regard for whether you'll get a job out of it. It is almost as if they are trying to sell you insurance or a gym membership.
Yes they are selling and are possibly doing so more aggressively than other bodies but when you're a lesser known qualification (compared to ACA, ACCA etc) then you need to do this to get yourself known.
I only take exception to it when the AAT clearly isn't the most suitable option, I think it's good business otherwise.