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    Ive been set to wright about Apples Inc.'s ethos and house style for my AS ICT Coursework. However i am unsure to what that means! If someone could explain what it means that would be great! Thanks, Michael.
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    Hi there,

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    (Original post by MichaelGoedecke)
    Ive been set to wright about Apples Inc.'s ethos and house style for my AS ICT Coursework. However i am unsure to what that means! If someone could explain what it means that would be great! Thanks, Michael.
    I take this to mean that you write about how Apple operates and does things. Think about the standards Apple adheres to and the processes each product goes through before release. Think about Apple's focus on aesthetics and product design and how they also want their software to be good looking with great user interfaces as well. Once you've done this do research on Microsoft and critically compare both companies' ways of doing things. Then draw your conclusions from your findings.
 
 
 
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