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    (Original post by SimrahZafar)
    Yep! How long do you recommend spending on each question?
    It's 2 hours for 60 marks so 2 minutes per mark.
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    (Original post by SimrahZafar)
    yeah it will only be 4 marks so don't worry. Hopefully PED/YED or anything else comes up
    PED came up last year, hopefully YED or markup
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    *YED is INCOME ELASTICITY OF DEMAND
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    wait, so what do we need to know for YED? never even heard of it :/
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    (Original post by pete184)
    wait, so what do we need to know for YED? never even heard of it :/
    YED = income elasticity of demand.
    Formula= % change in quantity demanded (divided by) % change in income




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    YED = income elasticity of demand.
    Formula= % change in quantity demanded (divided by) % change in inco


    Posted from TSR Mobile[/QUOTE]

    Thankyou very much appreciated!
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    isn't YED more economics than marketing?
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    Guys, you know the last question is always 'including marketing and other issues, discuss...' Etc what do I need to include to get the most marks?
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    Guys, you know the last question is always 'including marketing and other issues, discuss...' Etc what do I need to include to get the most marks?

    I'm not an A* student, but i'm including stuff like, Market research, Advertisement costs, Finance, Human resources and training, and other options that the business could take, depending on the case study.
    you can also apply LOSER to a lot of questions
    Long term objectives
    Stakeholders
    External environment
    Resources

    hope this helps!
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    How did everyone do?
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    I got a B
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    I got a B too ☺
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    I got a B as well, 6 ums of an A though


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