Hey there! Sign in to join this conversationNew here? Join for free
    • Thread Starter
    Offline

    0
    ReputationRep:
    I'm starting my Language investigation coursework and have collected all my data. I am investigating the different techniques used within companies slogans- has anyone got any good ideas on how to group them before i begin my analysis etc ?
    Offline

    1
    ReputationRep:
    (Original post by andycwallis)
    I'm starting my Language investigation coursework and have collected all my data. I am investigating the different techniques used within companies slogans- has anyone got any good ideas on how to group them before i begin my analysis etc ?
    Hello,

    Some groupings to use would be : power, register, gender, audience and graphology (though this is a weak grouping so could be just added on as an extra). Hopefully this helped and get back to me if you need any more help.
    • Thread Starter
    Offline

    0
    ReputationRep:
    thanks for replying- After analyzing my first slogan "Listerine fights bad breath" I decided to then narrow my research into what advertising techniques used what types of verbs, e.g Listerine uses a dynamic verb as a weasel word. I was thinking of doing this for as many of my slogans as i can whilst staying within the word count... sound ok?
    Offline

    1
    ReputationRep:
    (Original post by andycwallis)
    thanks for replying- After analyzing my first slogan "Listerine fights bad breath" I decided to then narrow my research into what advertising techniques used what types of verbs, e.g Listerine uses a dynamic verb as a weasel word. I was thinking of doing this for as many of my slogans as i can whilst staying within the word count... sound ok?
    Yeah I think weasel words would be a good idea. Don't forget to explain why companies use these as well.
 
 
 
  • See more of what you like on The Student Room

    You can personalise what you see on TSR. Tell us a little about yourself to get started.

  • Poll
    Has a teacher ever helped you cheat?
    Useful resources

    Make your revision easier

    OMAM

    Ultimate Of Mice And Men Thread

    Plot, context, character analysis and everything in between.

    Notes

    Revision Hub

    All our revision materials in one place

    Love books

    Common grammar and vocabulary problems

    Get your questions asked and answered

    Useful literary websitesStudy help rules and posting guidelines

    Groups associated with this forum:

    View associated groups
  • See more of what you like on The Student Room

    You can personalise what you see on TSR. Tell us a little about yourself to get started.

  • The Student Room, Get Revising and Marked by Teachers are trading names of The Student Room Group Ltd.

    Register Number: 04666380 (England and Wales), VAT No. 806 8067 22 Registered Office: International House, Queens Road, Brighton, BN1 3XE

    Write a reply...
    Reply
    Hide
    Reputation gems: You get these gems as you gain rep from other members for making good contributions and giving helpful advice.