I'm aware obviously that Loughborough is a very good place to do sports and is always at the top in that regard. It's not that I'm a stranger to sports, I'm currently a keen cyclist.
But I'm curious as to just how sport centric it is because of some of the replies I've had from people when mentioned Loughborough as my firm - "oh you must be good sports", "isn't it just people in tracksuits?". Maybe I should stop reading into things
p.s. Economics offer
But did you bother to watch?