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babylon
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#1
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#1
Hey, has anyone read No Logo by Naomi Klein.........could u give me a rough idea of the conten pls cos i'm wondering whether i should buy the book and read it.
thanx
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Carl
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Its an excellent book, perhaps users like Howard could learn something from it. Be warned, however, whilst it makes enjoyable reading its very involved,in depth, and long. I've owned a copy since November, and am only 252 pages in (its 470 pages long!).

So buy it, but be prepared to learn a lot, and read a lot!
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llama boy
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As a history of marketing it's interesting. As an investigation into outsourcing / sweatshops etc it's interesting.

Her attempt to connect the two is nonsense though.
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kingslaw
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It's a regarded as a seminal book (whether that is rightly so or not is a different question). It has made Naomi Klein a figure of unity and admiration in a hugely diverse anti-globalisation movement. I have spoken to socialists, greens, communists and anarchists who have all commented that it was No Logo which first convinced them to join the anti-globalisation movement - of which I include myself in this.

However, if you decide to read this book, then you are effectively sacrificing a lot of your free time. This is because afterwards you will feel obliged to read further material by Monbiot, Stigiltz, Callinicos and Klein herself. Oh, and of course the daddy of anti-capitalism, big Karl Marx.
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ThePants999
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Should you read it? Quite possibly. Should you buy it? Not necessarily - it's a popular enough book that you're practically guaranteed to find it in the library.

Unless you've already made up your mind on the issue and are entirely closed to hearing anyone else's viewpoint, you should also read the counterarguments. One that's been recommended to me is Bhagwati's "In defense of globalisation".
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BazTheMoney
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I didn't really agree with what she said, but it is well worth a read.
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kingslaw
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(Original post by BazTheMoney)
I didn't really agree with what she said, but it is well worth a read.
How can you not agree with what was said in it?!? Most of it was fact from reliable sources, not opinions. Apart from the section where she talks about solutions to the problem, the rest of it is investigative journalism based on facts. How can you not agree with fact?
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Carl
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I think that because most of the book is based on documentary evidence, it allows you to draw your own conclusions. So, if you disgree that the book presents the norm in global trade today (and I don't see how that is possible), then its easy to disagree with Klein. I conclude from what I've read so far that multinationals will go to a great many lengths in order to make more cash and accumulate power. I don't quite see how Baz can disagree with documentary evidence, and so that is Kleins great strength.
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ThePants999
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Read some of The Economist's responses to Klein and you'll be less enthralled with her "facts".
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BazTheMoney
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As Economics isn't a science, there isn't a right or wrong answer and you can't "prove" anything, it's quite possible to questions evidence. If fact, if you want to understand Economics fully, you would automatically question evidence, whether you agree or disagree.

For every piece of evidence used in No Logo, you could probable find a sources which put things in a different light. Please don't live in a vacuum, just because she uses the sources, it doesn't mean it's completely true.
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babylon
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#11
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Thanks everyone......i'll probs head off to the library!!
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kingslaw
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#12
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(Original post by ThePants999)
Read some of The Economist's responses to Klein and you'll be less enthralled with her "facts".
She visited numerous EPZ's, the goldmines of the new global economy, and stayed with people who worked in the factories there. She collected interviews on their life experiences and their current circumstances. No amount of counter-arguement from The Economist could dismiss this. Unless they claim that these people didnt really exist and that it all took place in Naomi's head! No matter how much the majestic Economist may try, it cant contradict the life experiences of these people.

Of course the book was written to prove a point. This means that she would have selected and omitted certain information and sources according to what she wanted. You would be very hard-pushed to find a journalist that doesnt as that is their job! However, I'm afraid all her facts were indeed true. If she simply made them up, then she would be up to her neck in libel, as would her publishers. Especially when you consider the people who she was criticising (Disney, McDonalds, Starbucks, Nike, etc). Can anyone say "McLibel Trial"?
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