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    I am stuck on this and can't find a proper answer. My mind keeps going blank.
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    Telly and that.
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    At this point a lot of their products self-promote - but interestingly they still advertise heavily. Billboards, online, TV... The lot!
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    It doesn't need to advertise really its got itself into so many places it seems like the only option for most people.
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    (Original post by StudentFun786)
    I am stuck on this and can't find a proper answer. My mind keeps going blank.
    The average computer user uses a PC at work, that is all they know... why would they buy mac?
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    Monopolies don't need to advertise the majority of the time (Using the UK definition of a monopoly)
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    They spend multi-millions per year in the UK on marketing using all media; including TV, press, digital and outdoor (posters, etc). Also spend on "partner marketing programs" with hardware manufacturers (PC makers) where they pay for part of the PC maker's advertising so long as Microsoft products are featured. Also public relations (PR) and sponsorship.

    £60 million total marketing spend in 2013

    http://www.marketingmagazine.co.uk/a...reduce-adspend
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    "Heres your new computer. It's got all our stuff already on it."
 
 
 
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