please help me... :'(
Thanks in advance.
Any business is interested in sales and will set marketing objectives.
Marketing objectives help to achieve corporate objectives (overall objectives).
Here is an example: A business may want to expand. This is their corporate objective. To do this, they need a marketing objective, for example, to increase market share by x amount or increase sales abroad.
As a result of completing those marketing objectives, they will be in a better position to achieve their overall objectives.
Basically, since every business operates around their sales because that is what funds everything they do. Therefore, without turnover (through marketing objectives) they cannot reach overall goals as a business!
I hope this helps, I was unsure on how to explain so I just went with the flow!