Rassam91
Badges: 5
Rep:
?
#1
Report Thread starter 5 years ago
#1
Hey could anybody help with these:

-Summarise all the issues identified in QRL. (for example, HRM, Finance, IT, Customer Complaints, Marketing, Sales Declining etc….)

· Draw an organisation structure for QRL and explain roles and responsibilities

· Identify and discuss their Objectives

· Identify their internal and external stakeholders

· Identify the Legal status of QRL

· Identify the Age of business – new/established

· Explain whether it’s in a Growing or shrinking market

· Detailed explanation of customer – socio-economic group, age, location

Thanks in advance.
0
reply
Puddles the Monkey
Badges: 21
Rep:
?
#2
Report 5 years ago
#2
(Original post by Rassam91)
Hey could anybody help with these:

-Summarise all the issues identified in QRL. (for example, HRM, Finance, IT, Customer Complaints, Marketing, Sales Declining etc….)

· Draw an organisation structure for QRL and explain roles and responsibilities

· Identify and discuss their Objectives

· Identify their internal and external stakeholders

· Identify the Legal status of QRL

· Identify the Age of business – new/established

· Explain whether it’s in a Growing or shrinking market

· Detailed explanation of customer – socio-economic group, age, location

Thanks in advance.
Heya, I'm going to put this in the Business and Management forum for you as you should get more responses there.

You should also check out the forum to see if there's any other threads there which might be helpful to you! http://www.thestudentroom.co.uk/forumdisplay.php?f=111
0
reply
Rassam91
Badges: 5
Rep:
?
#3
Report Thread starter 5 years ago
#3
(Original post by Puddles the Monkey)
Heya, I'm going to put this in the Business and Management forum for you as you should get more responses there.

You should also check out the forum to see if there's any other threads there which might be helpful to you! http://www.thestudentroom.co.uk/forumdisplay.php?f=111
Still haven't had any replies yet...
0
reply
Roshany
Badges: 15
Rep:
?
#4
Report 5 years ago
#4
I found this if it is any help. Have you found anything else on the case study?

Discuss the benefits to QRL of using marketing techniques such as the PLC and Boston Matrix to help make a decision about its product portfolio. (16 marks)

The Boston Matrix and the product life cycle are tools to help a business assess its range of products. The business can assess whether it has a balanced portfolio and whether it has sufficient profit makers and revenue generators both now and in the future.

Star products such as the ….... are already profitable and the high potential for growth will mean it will become more significant in the future. They are the cash cows of the future. However, QRL needs to recognise that ‘Stars’ are quite expensive as they need constant investment, either to achieve or maintain the expected growth. In QRL’s case this may mean more investment in production and staff as well as marketing. Can QRL afford this?

The ….... are potential cash cows. These revenue earners ultimately pay for the necessary investment in the rest of the business. Amy is suggesting that costs need reducing to achieve this. However, by recognising them as cash cows Amy needs to be careful not to destroy their revenue generating nature. Substantially changing their characteristics may be a dangerous path to follow.

According to Boston Matrix, ‘dogs’ should be dropped from the product range, particularly if they are not profitable. This will not be difficult for Amy as she has already dropped 22 of their most under-performing stores.

The ….... is a good example of a problem child. There is lots of potential in these products but they will need lots of investment but may turn into anything in the future, including dogs.

From the point of view of the product life cycle, QRL does not seem to have a good balance of products at each stage of the cycle. Using this approach, Amy can ensure that QRL does not have to over commit investment to too many products at any one time as this will need a detached viewpoint.
0
reply
X

Quick Reply

Attached files
Write a reply...
Reply
new posts
Back
to top
Latest
My Feed

See more of what you like on
The Student Room

You can personalise what you see on TSR. Tell us a little about yourself to get started.

Personalise

Do you think non-essential uni exams should be cancelled?

Yes, they should be cancelled altogether (42)
47.19%
No, they should still go ahead (21)
23.6%
They should be cancelled for everyone but final year (26)
29.21%

Watched Threads

View All