Extended essay topic - International Business Management.

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chelen90
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Hi,

I'm currently having a bit of a nightmare with my extended essay topic and hoping some people can help!

I originally had the plan to do it around the topic of brand adaptation when introducing existing products into new geographical markets (in particular the influence of different cultures on this). My tutor originally told me that this topic sounded good.

However, after having my first face-to-face meeting today, he has said that he feels like it is too much of a 'marketing essay'. And it should just be in the international business area.

He has suggested that I keep brand adaptation as part of it, but change the topic more towards the globalisation of companies and whether a localised approach is more beneficial to companies.

I understand what he is saying, however marketing is definitely more my strong point, and i'm currently unsure of the kind of aspects I would include if I changed it to his idea.

Any ideas or help would be very much appreciated!
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xtinalouise
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Eeeeeeugh I hate this degree sometimes! What year are you in?
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