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Although both articles aspire for the same reaction, that being attraction, they approach their audiences through different perspectives. There is a realistic sense adduced in the duo of articles as they refer to historical aspects and relate to the readers of diverse audiences through emotions and our culture’s past.
Through analysis of The Independent article, the author contradicts the ethos of its dominion by its subversive approach of amplifying a sense of restriction within its tone and language, attesting to the crux of Alton Tower’s attraction since its opening in 1994. Whereas, the Beamish article retains an essence of freedom in reliving the life of an ancestral past, immersing the visitors into the times of the Regency eras of Georgian and Victorian through its display of social history and architecture, illustrating its font with lively colours and capturing an apparently revered environment.
Simon Calder raises negative remarks concerning the attraction of the Nemesis by his dismissive tone throughout the article, contradicted by the scientific analysis of Dr Tennent’s studies on his reactions throughout the experience. Calder compares the atmosphere that the Nemesis creates, to the novelties of a substandard Bond film, constituting to his précis that the attraction’s concept is truly adverse. In contrast to the Beamish article, the dissimilarity of both author’s sentiments concerning their focus is clarified by the thoughts and attitudes perceptible within their style of writing. The Beamish article promotes itself with social media quotes and applies appealing language in its sub-advertisements, as well as the use of literary devices such as alliteration and imagery in order to stimulate the readers mind and imagination, more so to involve the reader and imply a positive impact while creating a deeper, emotional connection to the reader. Furthermore, the Beamish article uses familiar language to the ordinary person so that it is easily comprehended by its diverse audience. Moreover, the Beamish article interprets the human senses to emphasise the realistic nature of the museum, a chance to truly experience history. In comparison to Calder, who uses stronger, more complex language and acuity in his historical references to enhance his literary devices such as metaphors and exaggerate his comparisons in order to portray his ideas more clearly.
The principles of both articles, although divergent considering their respective audiences, share similar aspects in their historical references to relate to the reader. The Beamish attraction’s focus is to preserve an example of everyday life in urban and rural North East England at the apex of industrialisation in the early 20th century, open to people of all ages and interests. Meanwhile the Independent article addresses a more precise audience of elder personas, concerned with political and historical affairs, perceived in the passage in which Calder refers to East Germany. Whereas Calder perceives ideology as secondary to his articles focus, The Beamish author illustrates an industrial revolutionary ideology for the concept of the articles design as the impetus to craft a historical period in a direction towards business potential, this idea is created accordingly to the modern era of technology where as a society, depend on our devices. Therefore, the author of the Beamish article has retained a sense of technology in capturing prevenient mechanical construction, so as to maintain its desired audience of various ages and interests.
The cause to adapt to modernism is clear in the layout of the Beamish article, and it is as though the two articles are moving in ironically inverse directions. The Beamish article is an event of a past era, adjusting its advertisement to the modern times with social media reviews, coloured photography and refined language. However Calder’s article is his personal review of his experience with the Nemesis, and uses historical and political references of the past to clarify his thoughts and feelings. Calder may use such allusions simply to allow the reader to visualize what's happening by evoking a mental picture, or to proclaim the realistic sense of fear that the Nemesis instils within its participants.
The conclusion ascertained from studying the articles of The Independent and the Beamish is that they approach their purposes with alternate methods and perspectives and communicate distinct ideas. However, the articles are also similar because they both imply respectable parlance, as well as tone and overall design. More so, each article achieves its purpose of displaying the overarching theme and opinion. The Nemesis is demeaned by Calder’s review; however his company of Dr Tennent supports the effectiveness of the attraction. While on the other hand, the Beamish article reinforces its appeal with quality reviews and clearly illustrates through text or image, the traditional experience of the North.
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