Need some help with my Bachelor ThesisWatch
I'm a french student and I'm currently working on my Bachelor Thesis on European Business & Administration.
My thesis statement is the following:
How has social media increased customer engagement?
I face some problems to start writing it especially about my framework..
I don't really know how to start and need to benefit of some guidelines.
I would like to know if some of you could have any framework ideas on that topic? I was thinking maybe to describe traditional marketing and how marketers did before to engage customers and how they do now thanks to social medias.
Feel free to comment my ideas, waiting for your suggestions,
Thanks & regards,