AQA AS BUSS 1 key terms for Conducting start-up market research

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JoshGrainge
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Marketing: the anticipation and satisfying of customers’ wants in a way that delights consumers and meets the needs of the organisation.
Market research: the systematic and objective collection, analysis and evaluation of information that is intended to assist the market process
Primary Market Research: the collection of information first-hand for a specific purpose
Secondary Market Research: the use of information that has already been collected for a different purpose
Qualitative market research: the collection of information about the market based subjective factors such as opinions and reasons
Quantitative market research: the collection information about the market based on numerical data
Sample: a group of respondents or factors hose views or behaviour should be representative of the target markets as a whole
Random Sample: a group of respondents in which each member of the target population has an equal chance of being chosen
Quota sample: a group of respondents comprising several different segments, each sharing a common features (age, gender). The number of interviewees in each classification is fixed to reflect their percentage in the total target population, but the interviewees are selected non-randomly by the interviewer.
Stratified Sampling: a group of respondents selected according to particular features (age, gender) unlike quota sampling, where the final selection is left to an interviewer, in stratified sampling the sub-groups and their sizes are chosen specifically.
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TSR Jessica
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Sorry you've not had any responses about this. Are you sure you’ve posted in the right place? Posting in the specific Study Help forum should help get responses.

I'm going to quote in Puddles the Monkey now so she can move your thread to the right place if it's needed. :yy:

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