I wish "ideology" weren't so vilifiedWatch
However - what's the alternative? Parties which have no moral compass they can turn to when drafting legislation, no keystone in their legislative framework - nothing to work towards except currying popularity on the back of mixed up and contradictory populist policies. Is that really what we want? When I see a politician, I want to know what their beliefs are - be they left wing, right wing, green, libertarian. I want to know what their guiding principles are, instead of this vague and meaningless rambling about "fairness" and "decency" - ever heard of a party leader who doesn't want those things?
Give me an honest socialist or conservative party any day over what Labour and the Tories offer.