Cranfield vs Aston vs Bradford vs Birmingham (Msc Strategic Marketing) Watch

diver87
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Hi everyone,

i have received Msc offers for Strategic Marketing at the following business schools:

Cranfield
Aston
Birmingham
Bradford

To me it looks like Cranfield has the best reputation for their MBA and Finance Master. But is this also true for Marketing?
There are so many rankings, for example: LinkedIn ranked Aston 2. (Marketing).
Bradfords is ranked 9th world wide (FT Marketing)

So confusing... :-/


What do you think?

Another key sticking point is the isolation of cranfield. Not that i want to party hard every week, but it would be great to enjoy the rare free time... Would be great if someone could give my some first hand information about this point .

For me it´s really important to learn practical and not too theoretical.

I would appreciate every information you guys can give me !


P.S. I´m from Germany and probably want to work there later (I don´t know if this is important for my decision....)
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Exceptional
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Cranfield or B'ham for reputation. Research is greater at these two research institutions.

The other two are holes.


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diver87
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(Original post by Exceptional)
Cranfield or B'ham for reputation. Research is greater at these two research institutions.

The other two are holes.


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Are you sure about Birmingham? As I can see, Aston has a better reputation?
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Tcannon
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Just to clarify, what are your areas of interest within marketing and do you have a business undergrad degree? What are your goals? You did not mention it.

Milton Keynes (MK) is not that bad, 45 miles from London with decent trains. The town is new, clean, quite affluent due to high tech F1 clusters, spacious, affordable housing, plenty amenities (Shopping mall, restaurants, riding).

Cranfield is known for 'putting theory into practice'. Many profs work as consultants to firms or teach executives, hence they are not only strong researchers but dialed in business world. Cranfield has good facilities and use a flexible learning platform: lecture, case studies, group projects, consulting capstone and company visits. imho, Cranfield students tend to be of higher caliber than say Bradford or (TU) Aston. It also offers personal and professional development courses in leadership. Stronger alumni base and well regarded by recruiters. Check out German Cranfield alums (I think most tend to work in the industry such as Siemens, Telcos).

Birmingham would be a good second choice.
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diver87
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(Original post by Tcannon)
Just to clarify, what are your areas of interest within marketing and do you have a business undergrad degree? What are your goals? You did not mention it.

Milton Keynes (MK) is not that bad, 45 miles from London with decent trains. The town is new, clean, quite affluent due to high tech F1 clusters, spacious, affordable housing, plenty amenities (Shopping mall, restaurants, riding).

Cranfield is known for 'putting theory into practice'. Many profs work as consultants to firms or teach executives, hence they are not only strong researchers but dialed in business world. Cranfield has good facilities and use a flexible learning platform: lecture, case studies, group projects, consulting capstone and company visits. imho, Cranfield students tend to be of higher caliber than say Bradford or (TU) Aston. It also offers personal and professional development courses in leadership. Stronger alumni base and well regarded by recruiters. Check out German Cranfield alums (I think most tend to work in the industry such as Siemens, Telcos).

Birmingham would be a good second choice.
Thank you so much for your reply and suggestions!

Yes, i have a business undergrad degree (main focus on Marketing Research).I´ve already contacted some Cranfield Alumnis. One told me it was "good" but he did not seem really excited. The other is still studying there and she is not that happy with it. She says, there were some case studies which have been pretty old (more than 20 years). She got the feeling that they don´t invest as much as in other Msc degrees like logistics etc.

For me it´s important to have a focus on strategic aspects and brand management. And as i already mentioned, i don´t want to write dozens of exams where i (in my opinion) don´t learn as much as from projects / team work etc.. In this point, cornfield seems perfect whereas Aston seems pretty bad.... and Birmingham? I could´t find information about this for most of the Modules.

I have done a six month Internship at Roche Pharma and might want to get back in this area after my Master. I also thought about working a few years in a consultancy agency (EY, PWC ...) to gain some experience, but I´m not completely sure about that.

For me it´s really important that i´ll never get any problems in my career progression because of my Msc degree of a university that is "not that good". You know?

Why would you prefer Birmingham over Aston?
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Tcannon
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Brand and Strategy are quintessential core marketing modules. The observation of old case studies is interesting and astute. Maybe some old profs have not changed their syllabus in years and use the same. In the UK, cranfield is known in certain industries due to its narrow range of lucrative courses (STEM and Management). It is not so much known to the general public due to its focus on postgrad only whereas BHam has a large undergrad body, long history and Russell Group status (Group of 20 Excellence Unis). B'Ham > Aston. B'Ham has a good management reputation for its Pathway route in some subjects (Organisation, HRM). The syllabus is geared towards membership with professional bodies (CIPD for HRM, CIM).

I think the alma mater is more important to get a foot in the door. Once in a company, your performance metrics matter more as you progress in your job. To my knowledge, Cranfield is not a strong feeder to pharma industry whereas Imperial is for numerous reasons.

Check that the marketing course offers sufficient advanced modules for students with BA Business. Some marketing MSc are conversion and courses aim to non business undergrads, too easy.

Just curious, I get Cranfield and B'Ham but why and not obvious choice of Manchester, Strathclyde or Nottingham instead Aston/Bradford?
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