TBN Salsa English-Language Hispanic Faith-and-Family Network Launches Across America Watch
LOS ANGELES, May 29, 2015 /PRNewswire-USNewswire/ -- Trinity Broadcasting Network has announced the highly anticipated June 1st roll-out of its newest launch, the English-language Hispanic faith-and-family network TBN Salsa. Geared toward "next generation" Hispanics who may not be fluent in Spanish, TBN Salsa will initially debut in 38 major broadcast markets across America, including Los Angeles, New York City, Miami, Atlanta, Dallas, Seattle, and Phoenix.
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"With over 53 million Latinos living in the U.S., Hispanics compose the nation's largest ethnic minority," said TBN Vice President Matthew Crouch. "Many of these individuals and families have been regular viewers of TBN's Spanish-language affiliate network Enlace. But as the number of Hispanics in the nation continues to increase, fewer 'next-generation' Latinos are using Spanish regularly. It's for this significant demographic that we have launched TBN Salsa."
According to U.S. Census studies, by 2020 between 35 and 40 percent of Hispanics will not be fluent in Spanish. And a 2012 Pew Research report found that increasingly English is becoming the dominant language among a majority of next-generation Hispanics for most everyday activities, including watching television.
"One thing we know is that Hispanic communities across America have a deep commitment to their culture, with its strong emphasis on family and faith," said Mr. Crouch. "We're taking the unique warmth and passion of that culture and faith community, and bringing it to the large Hispanic audience that may not be fluent in Spanish."
TBN Salsa's 24-hour program lineup will feature contemporary Christian worship and music from popular Latino singers and groups, church and ministry programming with Hispanic pastors and Christian leaders from the U.S. and Latin America, talk shows highlighting issues of interest to the Hispanic community, along with Latino-themed documentaries, sports shows, family-friendly movies, and broadcast specials.
The Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference (NHCLC) and a key advisor to TBN Salsa, said that "it is clear the time is right to take the best of Hispanic worship, music, ministry, and family programming, and reach out across the American landscape with a network that entertains, inspires, and offers life-changing truth. The National Hispanic Christian Leadership Conference is honored to partner in the launch of TBN Salsa. Together we will reach next-generation English-speaking Latinos with the gospel of Jesus Christ."