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    What is SWOT analyasis?

    Does anyone know any good websites that explain it, thx.
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    (Original post by CHL)
    What is SWOT analyasis?

    Does anyone know any good websites that explain it, thx.
    type "swot analysis" into google and you'll get some web sites. keep the quotes!
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    (Original post by CHL)
    What is SWOT analyasis?

    Does anyone know any good websites that explain it, thx.
    studying the behaviour of swots? UKL might be a good case study
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    SWOT = Strengths, Weaknesses, Opportunities, Threats. A SWOT analysis is an analysis on those terms.
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    It's an analysis of a firm's:

    Strengths
    Weaknesses
    Opportunities
    Threats

    Strengths can be an established brand, consumer loyalty, high operating or net profits, a range of products or even high motivation/morale among employees.

    Weaknesses can be low profits, high overheads/fixed cost or late deliveries from bad suppliers

    Opportunities can be a niche market with weak competition that can be merged with/taken over or the chance to make a new product.

    Threats are competitors ready to take you over, or a decline in morale/profits/output.

    For more meanings go to www.investorwords.com they have most words.
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    I have found http://www.marketingteacher.com to be the best online resource for information on Marketing.
 
 
 

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