What goes though someone's mind when they ignore someoe's message/text?

If someone was text their friend that they love them or any other affectionate message ad they get ignored what's going though the mind of the person who ignores them? Don't they care about their friend? They're hurting their friend by not responding.. They mean the message! It's affection! Friends give friends affectionate and love! =(

I wouldn't ever ignore a text message, it's rude, I know what it feels like t be ignored by someone you love/care about so much...

something tells me you've been ignored after sending that kinda text.
dunno what a stranger is thinking but if I ignore someone being affectionate it's because I don't feel the same way, for whatever reason.
k?