BSc Marketing and Management UEA Watch
The course outline is as follows:
DEVELOPING BUSINESS SKILLS
This module provides the essential grounding in numerical and statistical skills relevant to the needs of graduates and graduate employers. The module is also designed to allow students to develop the quantitative skills required in subsequent years of undergraduate study.
ECONOMICS FOR BUSINESS
This module addresses some of the key questions in business economics: How do individuals make decisions? How are the optimal decisions made using marginal analysis? What is the logic behind the internal organisation and structure of firms (vertical integration and diversification)? How does the macroeconomic environment impact on the firm? To answer these questions, it explores some of the central concepts and develops some of the methods used in economic analysis.
INTRODUCTION TO BUSINESS
This module is designed for both NBS undergraduate year 1 students and those from other faculties seeking an introduction to business management. It is obligatory for those undertaking either Business Management or Accounting related degrees. Introduction to Business provides a broad perspective on the world of management, exploring a range of interrelated management activities. Semester 1 introduces students to the business environment, discussing aspects (functions) relevant to the world of organisations in the macro, micro, social and enterprise levels of the environment. Semester 2 explores major issues such for example sustainability, globalisation, change and innovation and corporate social responsibility among others. The width of examined themes in conjunction with the range of activities delivered in seminars, enables students to develop an understanding of core management practices in a range of industry settings. By realising the complex nature of managerial thinking and understanding how to apply key concepts and practices, students are equipped with a framework to realise the dimensions of the business environment and managerial decision-making.
INTRODUCTION TO FINANCIAL AND MANAGEMENT ACCOUNTING
This module provides a foundation in the theory and practice of accounting and an introduction to the role, context and language of financial reporting and management accounting. The module assumes no previous study of accounting. It may be taken as a stand alone course for those students following a more general management pathway or to provide a foundation to underpin subsequent specialist studies in accounting.
INTRODUCTION TO ORGANISATIONAL BEHAVIOUR
The overall aim of this module is for students to develop an understanding of the structure, functioning, and performance of organisations with particular reference to the behaviour of the individuals and groups who work within them. Specifically, the module aims are to: #Develop an appreciation of the nature and historical development of organisational behaviour #Introduce key concepts, theories, and methodologies in organisational behaviour #Develop an understanding of the linkages between OB research, theory, and practice #Develop analytical and academic writing skills
PRINCIPLES OF MARKETING
This module is concerned with the marketing function of an organisation. It seeks to develop awareness and understanding of marketing as an integrated business activity and focuses on the framework of theory which underpins an organisation's responses to market demand. In addition it considers examples of marketing programmes for a variety of organisational contexts.
Does anyone here have any practice material? I did A-Level Maths 10 years ago! I am considering changing onto the Accounting and Finance degree in Year 2. The first year is a broad one and since applying feel my interests are probably better matched more in accounting.
Thanks for your help!