I don't have any experience in marketing but my course requires me to do one marketing unit which is market the small business. I am stuck on this question:
"What restrictions exist for changing product mix?"
My product mix is :
Pet food and toys
If you need more info just ask, trying my best here. I'm doing a companion animal course, and it has 4 business units - dont ask me why, it seems stupid to me.
Thats a bit of an odd question. My only comments would be maybe Factors of Production? So essentially the resources available to the small business? small businesses generally lack Land, Labour, Capital and Enterprise. If the question is just asking what constraints the business has on increasing/changing its portfolio of services/products, then there could be loads of factors: expertise, government policy, time, demand, supply ect ect. Hope this helps.