I've just finished A2 business studies with OCR and I got an A (which was disappointing for me as I've been getting close to 100% in all past papers and my teacher marks the actual exam papers).
I found that with business, it was not the content that I needed to worry about, it was the essay technique. Once you get the technique right then you are pretty much sorted to get full marks on any essay. I found it was useful to stick to the same structure for every essay and then you would know you're getting good marks.
For the 13, 18 and 23 markers:
-(no introduction as it gains no marks and wastes time during the exam)
Paragraph 1:
- first point arguing for something (depending on question maybe a method for something, a stakeholder with a particular view, a reason for something etc)
-briefly explain the point, ie say why in one or two sentences.
-in the same paragraph argue the flip side of the point (against it)
-explain why the point may not be the case
- evaluate the point in the same paragraph by deciding which side of the argument is likely to be stronger and saying whether the method is likely to actually achieve what they want to achieve.
-explain in a fair amount of depth (this is what scores the high marks, and so even if you didn't get time for a conclusion at the end, you can still get min 14/18 if you evaluate throughout), so for example say that even though tqm may cost alot initially, it will reduce waste from defects in the long term which will not only save them money but it could also improve their brand reputation which could increase sales, therefore it is a good method of quality control.
Paragraph 2 & 3:
-do the same as paragraph 1 but for 2 more different points.
- usually in my essays para 1 ended up being much longer than 2 and 3 which was mostly due to running out of time but that doesn't matter because most marks are picked up in para 1 anyway.
Conclusion/Evaluation:
- state out of the three main points which one is the best method to use/which stakeholder is the most important/which point is the strongest
- explain your reasoning for this by saying why it is stronger than the others
- comparisons of the other points are also useful
- other good evaluative points are long term vs short term, something will only work if../it would depend on..and then say what you would recommend in different scenarios.
I hope this helps, as you can see it is important to do a lot of timed essays (especially for the case study paper) because you need to write fast, and my most important piece of advice is to make decisions because this is what gets evaluation marks.
Posted from TSR Mobile