"Why X firm?" question and cover letter

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Hi all,

Could someone provide advice re when a firm which asks "why our firm?" in an application form but also asks for a cover letter (which also covers that).

How do I approach the cover letter?

I don't want to repeat myself!

Any tips would be great!
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(Original post by O'Doyle Rules)
Hi all,

Could someone provide advice re when a firm which asks "why our firm?" in an application form but also asks for a cover letter (which also covers that).

How do I approach the cover letter?

I don't want to repeat myself!

Any tips would be great!
You've already identified the golden rule - don't repeat yourself. Beyond that I would say make a nice long list of reasons and split them between the form and the letter.


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