blitzchika
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#1
Report Thread starter 6 years ago
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So I am doing some revision for my psychology mock and would like to know whether this draft paragraph for a strength of interference theory is correct:

A strength of the interference theory is that it can be applied to real life situations such as marketing campaigns. Burke and Skrull (1988) presented a series of magazine adverts to their participants who had to recall the details of what they had seen (e.g. brand name). In some cases they had problems recalling earlier adverts and in others later adverts. The effect was greater when the adverts were similar; this phenomenon is known as competitive interference. This knowledge helps marketers think of practical ways to overcome this problem. By ensuring adverts are spaced out significantly far apart from the airing of rival brands (instead of being exposed to many adverts in a short time frame), the degree of forgetting individual adverts decreases.

I was using an explanation of a similar study from one book with the study above from another book so I want to know if it works and that my paragraph makes sense
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beyknowles2
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(Original post by blitzchika)
So I am doing some revision for my psychology mock and would like to know whether this draft paragraph for a strength of interference theory is correct:

A strength of the interference theory is that it can be applied to real life situations such as marketing campaigns. Burke and Skrull (1988) presented a series of magazine adverts to their participants who had to recall the details of what they had seen (e.g. brand name). In some cases they had problems recalling earlier adverts and in others later adverts. The effect was greater when the adverts were similar; this phenomenon is known as competitive interference. This knowledge helps marketers think of practical ways to overcome this problem. By ensuring adverts are spaced out significantly far apart from the airing of rival brands (instead of being exposed to many adverts in a short time frame), the degree of forgetting individual adverts decreases.

I was using an explanation of a similar study from one book with the study above from another book so I want to know if it works and that my paragraph makes sense
Looks nice but this is like 2 points made into 1 - if you seperate the two points out you'd get two marks. The study is supporting evidence and the application is marketing, so maybe write seperate PEE points for them.
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blitzchika
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#3
Report Thread starter 6 years ago
#3
(Original post by beyknowles2)
Looks nice but this is like 2 points made into 1 - if you seperate the two points out you'd get two marks. The study is supporting evidence and the application is marketing, so maybe write seperate PEE points for them.
Thanks for the feedback
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